Fantastic Marketing Insight Workshop With Adobe
This morning I attended a superb workshop to learn more about the digital roi. Here are some useful slides and a short video that will help you to understand more about the digital journey.
A digital journey is the journey that a client or customer takes when they first hear or see anything about your brand, it could be that one of their friends mentioned the product to you and you watched it on TV then interacted on Twitter and decided to look at their website. Continue reading
Social Media Marketing & Customer Loyalty
So what is Gamification?
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.
Source: Wikipedia – http://en.wikipedia.org/wiki/Gamification Continue reading
HootSuite Pro Is An Awesome Tool For Business
There are many ways you can use HootSuite for growing your business, remember the most important task is looking after your existing clients or customers! They cost you a fortune to obtain, so this is crucial for the long term profitability of your business. Continue reading
Tracking Your Social Media Marketing
Need not be a chore, if setup correctly
No matter how difficult you think it may be to set up conversion tracking it is important for analysing your campaigns for success.
The time is running out for social media managers who do not optimise and analyse their campaigns for return on investment. Continue reading
How Much Are You Investing In Social Media??
Many business people and marketing managers that we speak to are increasing their investment in social media; although they tend to be very keen to track their conversions. Continue reading