Monthly Archives: June 2014

Adobe #DigitalJourney Workshop

Fantastic Marketing Insight Workshop With Adobe

This morning I attended a superb workshop to learn more about the digital roi. Here are some useful slides and a short video that will help you to understand more about the digital journey.

A digital journey is the journey that a client or customer takes when they first hear or see anything about your brand, it could be that one of their friends mentioned the product to you and you watched it on TV then interacted on Twitter and decided to look at their website. Continue reading

Social Media Gamification & Driving Interactions

Social Media Marketing & Customer Loyalty

So what is Gamification?

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.

Source: Wikipedia – http://en.wikipedia.org/wiki/Gamification  Continue reading

Social Media Marketing ROI

Tracking Your Social Media Marketing

Need not be a chore, if setup correctly

No matter how difficult you think it may be to set up conversion tracking it is important for analysing your campaigns for success.

The time is running out for social media managers who do not optimise and analyse their campaigns for return on investment. Continue reading