Category Archives: Strategy

Trending The #CDOSummit

Event Promotion and Engagement at The #CDOSummit

This week we had the pleasure to work alongside David Mathison and his fantastic team at the chief digital officers summit, which was held at the BBC. 

We trended on Twitter, which is a real breakthrough for an event of this size, considering they only had 120 delegates making it truly remarkable. The first time in fact that they have trended and they usually have 2000+ delegates.

They had fantastic speakers and delegates from all areas of digital and entrepreneurial sectors, from agency owners, public sector CDO’s and some serious IT veterans who have built multi billion dollar global enterprises. Here is a link to the Twitter list of some of the speakers

We at the Social Dojo have all sorts of other event promotion strategies up our sleeves. The BBC risk assessment restricted us this time, as we only found out we were attending two days prior!  Continue reading

What should you pay for Social Media Consulting and why Negotiate Ethically?

What to pay for Social Media & the Implications of Negotiating too hard?

When I was working for my father’s wine business I had the fortune to sell to our US importer; he was educated at Harvard and my father was educated at MIT.

It was all about the value added services we would provide and not just the price per bottle. He was ethical in his style and thankfully I had a good teacher! Continue reading

Social Media Marketing & Productivity

Social Media Marketing – Time Wasting ?

Over the last few weeks I have fortunately had the opportunity to train a new team member and this in itself was an exciting prospect, the problem was I actually didn’t realise how addicted to technology and in particular social media I was.
Continue reading

Gamification Leaderboard Of The Week

[learn_more caption=”Click Here To Learn More About The Top 100 Followers Of The Week”] Are you one of my top 100 Twitter followers this week? Find out in my weekly leaderboard. To play all you need to do is follow me, retweet my content and mention me in conversations with your friends on Twitter. There’s no prize only the pride that comes from being one of my top followers! You’ll get 1 point for being a follower of @natschooler, 4 points each time you retweet one of our tweets and 1 point each time you mention me in one of your own tweets.[/learn_more]