Social Media Gamification & Driving Interactions

Social Media Marketing & Customer Loyalty

So what is Gamification?

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.

Source: Wikipedia – http://en.wikipedia.org/wiki/Gamification 

Most brands seem to be still doing a good job of engaging their customers, although the trend seems to be towards lower priced items and with lots of consumers shifting to buy alternative products and shop for **Special Offers** wherever they can. Consumers are certainly getting itchy feet and are looking for their next new exciting bright shiny object.

Social media gamification can be used by brands and businesses of all sizes to drive sales leads and build relationships. “Gamification” it is not just for geeks, actually it is a really fun way of engaging and building your community on social media platforms and expanding your brand reach and loyalty. We have used Leaderboards for a number of events and to kickstart new business initiatives.

#Hashtags seem to be everywhere! Most brands, events and television programs have them and are promoted across most mainstream media such as newspapers and magazines, TV and radio ads to just about every kind of merchandising such as pint glasses and even bags of popcorn. Bridging that gap between the #hashtag and your social media marketing is the key, engaging your followers and fans that are interested in your brand or event is a challenge for some businesses but not anymore

We will help to connect all the dots and encourage your customers, staff and online communities to participate in a leaderboard competition delivering a quality lead generation campaign

We will also provide comprehensive data and analytic reports that provide insight and intelligence to improve your engagement with your audience whilst running your campaign/competition, saving you time and money. We also ensure you get all the data you need to continue to remarket to them and grow your business.

There are many types of leaderboard configurations such as the standard competition mechanic or  even a sweepstake so that all the players are automatically included in a prize draw, some businesses are using gamification to attract new audiences and increase  their online community and to engage with the best influencers, some of which love to play competitions and get recognition for their loyalty.

We increase interactions to grow your community whilst creating real engagement, we help you bridge the gap between off-line and online communications.

It’s best to take a holistic approach to your social marketing that incorporates your total marketing and business objectives whilst focusing on building your ever important mailing list from your campaign and giving your marketing team all the contact details of the players for further marketing campaigns.

Are you  engaging your community better than your competitors?

Do you need to grow interactions fans and followers on social media whilst increasing revenues

You need a full social media plan and campaign that will increase your overall online engagement, differentiate your brands from your competitors and generate valuable leads and increase your audience.

Together we can be build meaningful relationships with your prospects and existing clients to drive sales.

Here is an example of a follower of the week leaderboard that I run from my twitter account…@natschooler 

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